CASE STUDIES

SolarStratos and eco-adventurer Raphael Domjan

The Solarstratos mission generated more than 3,5 million media impressions. The visit of the Solarstratos Mission created a buzz in Montreal which generated live interviews, news reports in the daily La Presse +, the TVA Salut-Bonjour morning…

Case studies

Bois Urbain: a passion for business and social economy

Celebrating social economy innovation, ALICE implemented a creative event, featuring BOIS URBAIN's new front façade (renovation) and mark the launch of new on-line furniture boutique. A first for the company. The project was conducted…

Case studies

Interjet’s offers flights between Montreal and Mexico

Interjet : Mexican airline headquartered in Mexico. In the summer of 2017, Alice Public Relations conducted the media annoncement of the first Interjet flight between Mexico and Canada, with nonstop service between International Airport Pierre…

Case studies

Soberlab: a social mission to promote sobriety

Quebec media tour promotes happy and sustainable sobriety. A new company with a SOCIAL MISSION has emerged to promote happy and sustainable SOBRIETY. SOBERLAB is a creative space, for reaching and maintaining sobriety, a safe gathering…

Case studies

OFF 375: 100% History

OFF event and clever partnerships to promote Montreal History Museums. Alice Public Relations has developed a traditional and digital public relations campaign aimed at history enthusiasts, as part of an OFF 375 program for the History…

Case studies

Camelot d’un Jour

Montreal celebrities in support of street paper. Alice Public Relations took up the challenge of increasing awareness of l’Itinéraire’s flagship event, Camelot d’un Jour, in key media markets where the street newspaper is distributed.…

Case studies

International Symposium on Naturopathy 2016

Promoting alternative medecines as part of the solution Alice Public Relations developed a positioning strategy to promote the contribution of non-regulated naturopathic medicine and other alternative medicines in Quebec at the 2016 International…

Case studies

The Montreal Baroque Festival pays tribute to women composers

ALICE played a key role in the FMB's PR-marketing strategy and contributes to the notoriety of the event which each year heralds the beginning of the Montreal summer. For its 20th anniversary, the FMB launched a bold program…

Case studies

Mères au Front (For our Kids) for the future of our children and generations to come

Actively involved from the very beginning in 2020, ALICE has contributed to raising awareness of the MAF movement by focusing on high-impact media strategies. Since its launch with the Cri du Coeur by co-instigators Anaïs Barbeau-Lavalette,…

Case studies

Le Festival du Monde Arabe – Un incontournable de la culture à Montréal

For the 23rd edition of the Festival du Monde Arabe de Montréal, under the theme Corporel: When the Flesh Dictates the Narrative, ALICE RP provided MediaRelations services to reach the so-called traditional cultural media and responded to interviews…

Case studies

The Panoramic Sheds of Haut-Saint-François circuit: 5 Great Tourism Bloggers Share Their Experience

Through a Public Relations campaign aimed at reaching a wide and diverse audience, ALICE developed a targeted campaign with Travel Media to promote this new tourist attraction. In addition, a tailor-made program has been designed to welcome…

Case studies

Spotlight on Zebras: Awareness Campaign of the Regroupement québécois des maladies orphelines – February 2021

Participants from across Quebec took part in the virtual activities presented as part of the LUMIÈRE SUR LES ZEBRAS campaign from February 2 to 28, 2021. This campaign aimed to highlight the high resilience of people affected by rare…

Case studies

PNH Canada: Living better with the NHP on a day-to-day basis in four languages, in sixteen countries

For the HNP Canada Association, ALICE created the Living Well with PNH Guide for people living with PNH, a rare genetic disease. It is a multilingual resource for the well-being of people affected by PNH through a comprehensive…