Mères au Front (For our Kids) for the future of our children and generations to come

Actively involved from the very beginning in 2020, ALICE has contributed to raising awareness of the MAF movement by focusing on high-impact media strategies.

Since its launch with the Cri du Coeur by co-instigators Anaïs Barbeau-Lavalette, author, filmmaker and Laure Waridel, eco-sociologist, MAF has been making noise in the public arena throughout Quebec.

The implementation of sustained media activities over the past three years to hammer MAF’s messages have followed one another, notably on the mobilization in Ottawa for Mother’s Day, during the Vigil for the Future of the World in Montreal, or the launch of the video Mères by Anaïs Barbeau-Lavalette on a song by Ingrid St-Pierre.

Powerful media coverage with prime-time interviews, as well as letters in the Debates sections of Quebec’s main daily newspapers and weeklies help keep politicians’ attention.