Bois Urbain: a passion for business and social economy

Celebrating social economy innovation,

ALICE implemented a creative event, featuring BOIS URBAIN’s new front façade (renovation) and mark the launch of new on-line furniture boutique. A first for the company. The project was conducted in collaboration with BOIS URBAIN’s marketing committee created for this occasion. Our mandate included developing a creative event concept, coordinating event logistics, drafting communication tools and leading protocole activities with local politicians.

Generating local media coverage

On this occasion, ALICE took the opportunity to orchestrate a media relations campaign with local media to highlight the organization’s social mission and to promote high quality wood products manufactured by motivated employee-participants.