Soberlab: a social mission to promote sobriety
Quebec media tour promotes happy and sustainable sobriety.
A new company with a SOCIAL MISSION has emerged to promote happy and sustainable SOBRIETY. SOBERLAB is a creative space, for reaching and maintaining sobriety, a safe gathering place for people dealing with addiction. ALICE joined the Soberlab movement, initiated by actress, filmmaker and director ELIANE GAGNON, to launch the message of its founder. To raise awareness ALICE orchestrated a media relations campaign in key Quebec media markets challenging people to experience Partying without having a drink!
Cross promotion partnerships
ALICE also developed various partnerships including ULULE – responsible for social fundraising activities which contributed to increasing SOBERLAB’s visibility.