Camelot d’un Jour

Montreal celebrities in support of street paper.

Alice Public Relations took up the challenge of increasing awareness of l’Itinéraire’s flagship event, Camelot d’un Jour, in key media markets where the street newspaper is distributed. On September 22, 2016, the event brought together some twenty public media personalities and actors, including Guylaine Tremblay, Marc Labrèche, Johane Despins, and Florence K who, for one hour, sold the l’Itinéraire to passers-by etc. ALICE’s team developed and executed a traditional and digital media relations campaign, while optimizing the organization’s communication resources and network. Four media waves where executed with mass media, including television and radio hosts (morning and drive home shows), cultural columnists, weather and traffic reporters, as well as a social media initiative.

Quebec wide media coverage with more than 10 million impressions

Alice’s efforts have generated cross-platform coverage of more than 10 million impressions, including major articles in Quebec’s main daily newspapers and their websites, such as: Journal de Montréal, La Presse, Journal Metro, Huffington Post, but also in Le Droit, La Tribune, Journal de Québec, etc. Note also television coverage including TVA (Salut Bonjour), Radio-Canada (Montreal / Estrie) and radio such as Rouge FM, CIBL, etc.