The Panoramic Sheds of Haut-Saint-François circuit: 5 Great Tourism Bloggers Share Their Experience

Through a Public Relations campaign aimed at reaching a wide and diverse audience, ALICE developed a targeted campaign with Travel Media to promote this new tourist attraction. In addition, a tailor-made program has been designed to welcome five top influencer-bloggers in Tourism and Travel.

They shared their experience with their audiences by publishing powerful in-depth articles with exclusive photos and videos on their web platforms and social networks. A promotional partnership has been confirmed with a Quebec platform recognized in Quebec to promote five local merchants in the region.

The Circuit des Sheds also received traditional and digital press coverage from May to September 2021 with spin-offs in Montreal’s main daily newspapers, publications, and interviews on national radio in the Townships.

Spotlight on Zebras: Awareness Campaign of the Regroupement québécois des maladies orphelines – February 2021

Lumières sur les Zèbres

 

Participants from across Quebec took part in the virtual activities presented as part of the LUMIÈRE SUR LES ZEBRAS campaign from February 2 to 28, 2021. This campaign aimed to highlight the high resilience of people affected by rare diseases during the darkest moments of the pandemic. It was also an opportunity to ask the Minister of Health, Christian Dubé (MSSS), to implement a concrete action plan to support the Rares community in Quebec.

To bring this campaign to life, ALICE created the graphic identity for the SPOTLIGHT ON ZEBRAS theme and developed a downloadable toolkit for anyone who would like to join the virtual activities of Zebra Month and World Rare Disease Day on February 28th.
The participation of ambassador Jean Airoldi, designer of a zebra mask, was confirmed.

On the political front, the participation of Maryline Picard, Parliamentary Assistant to the Minister of Health and mother of a child affected by a rare disease, was confirmed in a Webinar led by Dr. Bernard Brais, neurogenetics.

Media Relations activities and social media publications generated more than four million impressions. The publication of a letter from the RQMO in the (Debates) section of LaPresse+. has also been confirmed.

PNH Canada: Living better with the NHP on a day-to-day basis in four languages, in sixteen countries



 

For the HNP Canada Association, ALICE created the Living Well with PNH Guide for people living with PNH, a rare genetic disease. It is a multilingual resource for the well-being of people affected by PNH through a comprehensive approach that addresses nutrition, physical exercise, and mindfulness yoga, among others. It contains valuable advice from recognized experts. The guide is free and includes downloadable modules delivered by email over an 8-week period.