Who we are

Who is behind ALICE?


Lise Huneault – Managing Director

Lise Huneault is passionate about communications. With 30 years of public relation-marketing experience, she is recognized as being a creative, strategic and a results-oriented professional.

Over the years, she has worked with leading cultural organizations (Cirque du Soleil, Tour de l’Île de Montréal, Juste pour rire Festival, Mosaicultures Internationales de Montréal) in international public relations firms such as Fleishman Hillard [Omnicom Group], National, Manning Selvage & Lee [Publicis Group], Massy Forget Langlois, Kaiser Lachance Communications and Novartis Canada.

In agency, her achievements are numerous. She has distinguished herself with national PR-Marketing campaigns for major clients such as Procter & Gamble, Danone, Lacoste and Pfizer Canada, to name but a few. She has also developed expertise in event management, traditional and digital media relations, strategic alliances, brand image management and corporate communications.

Lise promotes a collaborative and multidisciplinary team approach. This brings innovative solutions and greater agility to the table. Over the past few years, Lise has received numerous awards, among others, the Société québécoise des professionnels en relations publiques Strategic Excellence Award, the Novartis North American Communicator Award and the Association du Marketing Relationnel’s Excellence Marketing Award.

As a citizen of the world and proud Montrealer, it’s natural that she cares deeply for communities at home and abroad. She has been involved with numerous NGOs such as (UNICEF Canada, Women in Porto Novo in Benin PAPEF), social economy organizations (L’Itinéraire, Bois Urbain, Le combat de la langue de bois) and the YMCA in her neighborhood.