Soberlab: a social mission to promote sobriety.
Quebec media tour promotes happy and sustainable sobriety
A new company with a SOCIAL MISSION has emerged to promote happy and sustainable SOBRIETY. SOBERLAB is a creative space, for reaching and maintaining sobriety, a safe gathering place for people dealing with addiction. ALICE joined the Soberlab movement, initiated by actress, filmmaker and director ELIANE GAGNON, to launch the message of its founder. To raise awareness ALICE orchestrated a media relations campaign in key Quebec media markets challenging people to experience Partying without having a drink!
Cross promotion partnerships
ALICE also developed various partnerships including ULULE - responsible for social fundraising activities which contributed to increasing SOBERLAB's visibility.
Bois Urbain: a passion for business and social economy
Celebrating social economy innovation
ALICE implemented a creative event,featuring BOIS URBAIN's new front façade (renovation) and mark the launch of new on-line furniture boutique. A first for the company. The project was conducted in collaboration with BOIS URBAIN's marketing committee created for this occasion. Our mandate included developing a creative event concept, coordinating event logistics, drafting communication tools and leading protocole activities with local politicians.
Generating local media coverage
On this occasion, ALICE took the opportunity to orchestrate a media relations campaign with local media to highlight the organization's social mission and to promote high quality wood products manufactured by motivated employee-participants.
International Symposium on Naturopathy 2016
Promoting alternative medecines as part of the solution
Alice Public Relations developed a positioning strategy to promote the contribution of non-regulated naturopathic medicine and other alternative medicines in Quebec at the 2016 International Symposium on Naturopathy, organized by the Group de recherche en approche intégrée en santé (GRAIS). For this, ALICE designed and produced a graphic signature for the event, developed well-received talking points and crafted strong key messages. We invited journalists to open the debate on the recognition of alternative medicines.
Media coverage generating healthy debate
La Presse conducted an independent interview with the spokesperson of GRAIS and published an article that triggered a debate among representatives of official and alternative medicine. Alice followed up with a "letter to readers" campaign in reaction to the article. After the event, participants in the Symposium have been following up with the Quebec government to discuss appropriate measures to regulate alternative medicine practices in Québec.
Camelot d’un Jour
Montreal celebrities in support of street paper
Alice Public Relations took up the challenge of increasing awareness of l’Itinéraire’s flagship event, Camelot d’un Jour, in key media markets where the street newspaper is distributed. On September 22, 2016, the event brought together some twenty public media personalities and actors, including Guylaine Tremblay, Marc Labrèche, Johane Despins, and Florence K who, for one hour, sold the l’Itinéraire to passers-by etc. ALICE’s team developed and executed a traditional and digital media relations campaign, while optimizing the organization’s communication resources and network. Four media waves where executed with mass media, including television and radio hosts (morning and drive home shows), cultural columnists, weather and traffic reporters, as well as a social media initiative.
Quebec wide media coverage with more than 10 million impressions
Alice's efforts have generated cross-platform coverage of more than 10 million impressions, including major articles in Quebec's main daily newspapers and their websites, such as: Journal de Montréal, La Presse, Journal Metro, Huffington Post, but also in Le Droit, La Tribune, Journal de Québec, etc. Note also television coverage including TVA (Salut Bonjour), Radio-Canada (Montreal / Estrie) and radio such as Rouge FM, CIBL, etc.
OFF 375: 100% History
OFF event and clever partnerships to promote Montreal History Museums
Alice Public Relations has developed a traditional and digital public relations campaign aimed at history enthusiasts, as part of an OFF 375 program for the History Museums of Montréal. The first component of the campaign was to develop strategic partnerships with key Montréal players, such as car2go, l'Itinéraire magazine, the Association des petits hôtels de Montréal and Journal Métro. In addition, ALICE will orchestrate public relations and promotional activities throughout 2017, including the publication of 100% History monthly articles in Journal Métro and special packages for tourists, etc.
Coverage behond expectations
The press conference launch has generated multi-platform coverage (print, digital, radio) of more than 2.6 million impressions, including major articles in Le Devoir, Huffington Post, and more. The press release has been picked-up by several media outlets. Social media garnered an additional 885,382 impressions.