A word from the founder
- 9 January 2018
- Lise Huneault
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The story of Alice Public Relations was born out of a desire to do things differently, sparked while I was reading one of my favorite stories: Alice in Wonderland…
Alice is bored with her sister who is reading her a book “without images or conversation”. “What good is a book without images or conversation? Alice asks.
PR practice has undergone a profound change. More than ever, the boundaries between public relations, marketing and traditional advertising are blurring. Inspired by the character of Alice, our agency will create communications that convey appropriate messages, through multiple channels to reach different target audiences.
The digital space allows for a more direct and real conversation with audiences. This new reality also calls for more transparency between an organization and its audiences and stakeholders.