{"id":784,"date":"2024-03-23T12:03:37","date_gmt":"2024-03-23T16:03:37","guid":{"rendered":"https:\/\/alicerp.zonart.ca\/camelot-dun-jour\/"},"modified":"2024-04-11T14:51:34","modified_gmt":"2024-04-11T18:51:34","slug":"camelot-dun-jour","status":"publish","type":"post","link":"https:\/\/alicerp.com\/en\/camelot-dun-jour\/","title":{"rendered":"Camelot d\u2019un Jour"},"content":{"rendered":"<h5 class=\"single-subtitle\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span>Montreal celebrities in support of street paper.<\/h5>\n<p><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span>Alice Public Relations took up the challenge of increasing awareness of l\u2019Itin\u00e9raire\u2019s flagship event, Camelot d\u2019un Jour, in key media markets where the street newspaper is distributed. On September 22, 2016, the event brought together some twenty public media personalities and actors, including Guylaine Tremblay, Marc Labr\u00e8che, Johane Despins, and Florence K who, for one hour, sold the l\u2019Itin\u00e9raire to passers-by etc. ALICE\u2019s team developed and executed a traditional and digital media relations campaign, while optimizing the organization\u2019s communication resources and network. Four media waves where executed with mass media, including television and radio hosts (morning and drive home shows), cultural columnists, weather and traffic reporters, as well as a social media initiative.<\/p>\n<h5 class=\"single-subtitle\">Quebec wide media coverage with more than 10 million impressions<\/h5>\n<p>Alice&#8217;s efforts have generated cross-platform coverage of more than 10 million impressions, including major articles in Quebec&#8217;s main daily newspapers and their websites, such as: Journal de Montr\u00e9al, La Presse, Journal Metro, Huffington Post, but also in Le Droit, La Tribune, Journal de Qu\u00e9bec, etc. Note also television coverage including TVA (Salut Bonjour), Radio-Canada (Montreal \/ Estrie) and radio such as Rouge FM, CIBL, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeffMontreal celebrities in support of street paper. \ufeffAlice Public Relations took up the challenge of increasing awareness of l\u2019Itin\u00e9raire\u2019s flagship event, Camelot d\u2019un Jour, in key media markets where the street newspaper is distributed. On September 22, 2016, the event brought together some twenty public media personalities and actors, including Guylaine Tremblay, Marc Labr\u00e8che, Johane [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Camelot d\u2019un Jour - Alice Relations Publiques<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alicerp.com\/en\/camelot-dun-jour\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Camelot d\u2019un Jour - Alice Relations Publiques\" \/>\n<meta property=\"og:description\" content=\"\ufeffMontreal celebrities in support of street paper. \ufeffAlice Public Relations took up the challenge of increasing awareness of l\u2019Itin\u00e9raire\u2019s flagship event, Camelot d\u2019un Jour, in key media markets where the street newspaper is distributed. On September 22, 2016, the event brought together some twenty public media personalities and actors, including Guylaine Tremblay, Marc Labr\u00e8che, Johane [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alicerp.com\/en\/camelot-dun-jour\/\" \/>\n<meta property=\"og:site_name\" content=\"Alice Relations Publiques\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/alicerelationspubliques\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-23T16:03:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-11T18:51:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alicerp.com\/wp-content\/uploads\/2023\/12\/1474897-auteure-monique-proulx-pris-part-540x300-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Martin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/alicerp.com\/en\/camelot-dun-jour\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/alicerp.com\/en\/camelot-dun-jour\/\"},\"author\":{\"name\":\"Martin\",\"@id\":\"https:\/\/alicerp.com\/en\/#\/schema\/person\/c14685899c86cdce832ef4f15c23ddaf\"},\"headline\":\"Camelot d\u2019un Jour\",\"datePublished\":\"2024-03-23T16:03:37+00:00\",\"dateModified\":\"2024-04-11T18:51:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/alicerp.com\/en\/camelot-dun-jour\/\"},\"wordCount\":207,\"publisher\":{\"@id\":\"https:\/\/alicerp.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/alicerp.com\/en\/camelot-dun-jour\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/alicerp.com\/wp-content\/uploads\/2023\/12\/1474897-auteure-monique-proulx-pris-part-540x300-1.jpg\",\"articleSection\":[\"Case studies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/alicerp.com\/en\/camelot-dun-jour\/\",\"url\":\"https:\/\/alicerp.com\/en\/camelot-dun-jour\/\",\"name\":\"Camelot d\u2019un Jour - 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