{"id":608,"date":"2024-02-24T10:50:47","date_gmt":"2024-02-24T15:50:47","guid":{"rendered":"https:\/\/alicerp.zonart.ca\/who-are-we\/5c-approach\/"},"modified":"2024-03-23T11:42:00","modified_gmt":"2024-03-23T15:42:00","slug":"5c-approach","status":"publish","type":"page","link":"https:\/\/alicerp.com\/en\/who-are-we\/5c-approach\/","title":{"rendered":"5C Approach"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jz2m-a7e4f768c733bb6bc97eae48b3149b3e\">\n.avia-section.av-1jz2m-a7e4f768c733bb6bc97eae48b3149b3e{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/alicerp.com\/wp-content\/uploads\/2023\/12\/top-accueil2.jpg);\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n.avia-section.av-1jz2m-a7e4f768c733bb6bc97eae48b3149b3e .av-section-color-overlay{\nopacity:0.3;\nbackground-color:#601659;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-1jz2m-a7e4f768c733bb6bc97eae48b3149b3e main_color 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modern-quote modern-centered  avia-builder-el-1  avia-builder-el-no-sibling  titre-strong av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >THE 5C APPROACH<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-ae7mq-566940f7c616876039e20a3b5dadc78f main_color avia-section-huge avia-no-border-styling  avia-builder-el-2  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-608'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-9ywju-b68afad4a6a52369f04846138941ccc6 av_one_full  avia-builder-el-3  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqb3xr68-0aec5f0612a7f7fc7e1bf78251d441c1\">\n#top .av_textblock_section.av-lqb3xr68-0aec5f0612a7f7fc7e1bf78251d441c1 .avia_textblock{\nfont-size:36px;\ncolor:#201a48;\n}\n<\/style>\n<section  class='av_textblock_section av-lqb3xr68-0aec5f0612a7f7fc7e1bf78251d441c1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 style=\"text-align: center;\">THE STRENGTH OF THE AGENCY:<br \/>\nits approach inspired by the main<br \/>\ncharacteristics of ALICE<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-t6hm-d14451f40cd80910aa05f0fa941651ef\">\n#top .hr.av-t6hm-d14451f40cd80910aa05f0fa941651ef{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-t6hm-d14451f40cd80910aa05f0fa941651ef .hr-inner{\nwidth:50px;\nborder-color:#601659;\n}\n<\/style>\n<div  class='hr av-t6hm-d14451f40cd80910aa05f0fa941651ef hr-custom  avia-builder-el-5  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div class='flex_column_table av-y6cm-4ff2a452e29c6421637bea80dfe05375 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-y6cm-4ff2a452e29c6421637bea80dfe05375\">\n.flex_column.av-y6cm-4ff2a452e29c6421637bea80dfe05375{\nwidth:30.666666666667%;\nmargin-left:0;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-y6cm-4ff2a452e29c6421637bea80dfe05375 .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-y6cm-4ff2a452e29c6421637bea80dfe05375 av_one_third  avia-builder-el-6  el_after_av_one_full  el_before_av_two_third  first flex_column_table_cell av-equal-height-column av-align-middle  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqb48ynw-a28d00263be2117b02395ade6d4743a3\">\n#top .av-special-heading.av-lqb48ynw-a28d00263be2117b02395ade6d4743a3{\npadding-bottom:10px;\ncolor:#201a48;\nfont-size:40px;\n}\nbody .av-special-heading.av-lqb48ynw-a28d00263be2117b02395ade6d4743a3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lqb48ynw-a28d00263be2117b02395ade6d4743a3 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-lqb48ynw-a28d00263be2117b02395ade6d4743a3 .special-heading-inner-border{\nborder-color:#201a48;\n}\n.av-special-heading.av-lqb48ynw-a28d00263be2117b02395ade6d4743a3 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-lqb48ynw-a28d00263be2117b02395ade6d4743a3 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lqb48ynw-a28d00263be2117b02395ade6d4743a3 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lqb48ynw-a28d00263be2117b02395ade6d4743a3 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lqb48ynw-a28d00263be2117b02395ade6d4743a3 av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-7  avia-builder-el-no-sibling  liste-mauve av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >CURIOUS<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8j03y-f4d60e1d882f72642338d1f49edae9af\">\n.flex_column.av-8j03y-f4d60e1d882f72642338d1f49edae9af{\nwidth:65.333333333333%;\nmargin-left:0;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-8j03y-f4d60e1d882f72642338d1f49edae9af .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-8j03y-f4d60e1d882f72642338d1f49edae9af av_two_third  avia-builder-el-8  el_after_av_one_third  el_before_av_one_third  flex_column_table_cell av-equal-height-column av-align-middle  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqb4162i-45b7a02a8db5d528b743461d15c25925\">\n#top .av_textblock_section.av-lqb4162i-45b7a02a8db5d528b743461d15c25925 .avia_textblock{\ncolor:#201a48;\n}\n<\/style>\n<section  class='av_textblock_section av-lqb4162i-45b7a02a8db5d528b743461d15c25925 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>We want to know everything about our customers, so we take the time to learn, analyze and immerse ourselves in your business. ALICE develops public relations strategies based on your business objectives. With you, ALICE defines desired results, roles and responsibilities, budgets and timelines, and provides clear, achievable and measurable objectives.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-2p0um-26a668bc5c1d5207b0099d643b682594 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p0um-26a668bc5c1d5207b0099d643b682594\">\n.flex_column.av-2p0um-26a668bc5c1d5207b0099d643b682594{\nwidth:30.666666666667%;\nmargin-left:0;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-2p0um-26a668bc5c1d5207b0099d643b682594 .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-2p0um-26a668bc5c1d5207b0099d643b682594 av_one_third  avia-builder-el-10  el_after_av_two_third  el_before_av_two_third  first flex_column_table_cell av-equal-height-column av-align-middle  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqb4d008-734067f366fd86714591f5a5605cb88b\">\n#top .av-special-heading.av-lqb4d008-734067f366fd86714591f5a5605cb88b{\npadding-bottom:10px;\ncolor:#201a48;\nfont-size:40px;\n}\nbody .av-special-heading.av-lqb4d008-734067f366fd86714591f5a5605cb88b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lqb4d008-734067f366fd86714591f5a5605cb88b .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-lqb4d008-734067f366fd86714591f5a5605cb88b .special-heading-inner-border{\nborder-color:#201a48;\n}\n.av-special-heading.av-lqb4d008-734067f366fd86714591f5a5605cb88b .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-lqb4d008-734067f366fd86714591f5a5605cb88b .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lqb4d008-734067f366fd86714591f5a5605cb88b .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lqb4d008-734067f366fd86714591f5a5605cb88b .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lqb4d008-734067f366fd86714591f5a5605cb88b av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-11  avia-builder-el-no-sibling  liste-rose av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >COURAGEOUS<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ice6-97c71167cf0757e82ea228af2216e20b\">\n.flex_column.av-4ice6-97c71167cf0757e82ea228af2216e20b{\nwidth:65.333333333333%;\nmargin-left:0;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-4ice6-97c71167cf0757e82ea228af2216e20b .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-4ice6-97c71167cf0757e82ea228af2216e20b av_two_third  avia-builder-el-12  el_after_av_one_third  el_before_av_one_third  flex_column_table_cell av-equal-height-column av-align-middle  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqb44896-8fd2fb83a2198e4005ec702e2311cc95\">\n#top .av_textblock_section.av-lqb44896-8fd2fb83a2198e4005ec702e2311cc95 .avia_textblock{\ncolor:#201a48;\n}\n<\/style>\n<section  class='av_textblock_section av-lqb44896-8fd2fb83a2198e4005ec702e2311cc95 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Wooden language, pre-prepared messages and complacency are not an option. ALICE encourages its clients to demonstrate authenticity and transparency when it comes to communicating with its employees, clients, consumers, citizens and all other stakeholders. ALICE supports you in setting up responsible, inclusive and courageous conversations, even if times are difficult.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-84xe-38decb36e81b3885553ec2c39ebac149 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-84xe-38decb36e81b3885553ec2c39ebac149\">\n.flex_column.av-84xe-38decb36e81b3885553ec2c39ebac149{\nwidth:30.666666666667%;\nmargin-left:0;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-84xe-38decb36e81b3885553ec2c39ebac149 .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-84xe-38decb36e81b3885553ec2c39ebac149 av_one_third  avia-builder-el-14  el_after_av_two_third  el_before_av_two_third  first flex_column_table_cell av-equal-height-column av-align-middle  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqb4dubr-39ffc2270f984650a5d1e014a65eff83\">\n#top .av-special-heading.av-lqb4dubr-39ffc2270f984650a5d1e014a65eff83{\npadding-bottom:10px;\ncolor:#201a48;\nfont-size:40px;\n}\nbody .av-special-heading.av-lqb4dubr-39ffc2270f984650a5d1e014a65eff83 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lqb4dubr-39ffc2270f984650a5d1e014a65eff83 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-lqb4dubr-39ffc2270f984650a5d1e014a65eff83 .special-heading-inner-border{\nborder-color:#201a48;\n}\n.av-special-heading.av-lqb4dubr-39ffc2270f984650a5d1e014a65eff83 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-lqb4dubr-39ffc2270f984650a5d1e014a65eff83 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lqb4dubr-39ffc2270f984650a5d1e014a65eff83 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lqb4dubr-39ffc2270f984650a5d1e014a65eff83 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lqb4dubr-39ffc2270f984650a5d1e014a65eff83 av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  avia-builder-el-no-sibling  liste-orange av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >CREATIVE<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-38kv2-4e925659c2fa428de527f3e6af9e0f2f\">\n.flex_column.av-38kv2-4e925659c2fa428de527f3e6af9e0f2f{\nwidth:65.333333333333%;\nmargin-left:0;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-38kv2-4e925659c2fa428de527f3e6af9e0f2f .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-38kv2-4e925659c2fa428de527f3e6af9e0f2f av_two_third  avia-builder-el-16  el_after_av_one_third  el_before_av_one_third  flex_column_table_cell av-equal-height-column av-align-middle  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqb44s46-ecb87e0629a1fa5bbe59dad6f6a4ad1f\">\n#top .av_textblock_section.av-lqb44s46-ecb87e0629a1fa5bbe59dad6f6a4ad1f .avia_textblock{\ncolor:#201a48;\n}\n<\/style>\n<section  class='av_textblock_section av-lqb44s46-ecb87e0629a1fa5bbe59dad6f6a4ad1f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Infusing new ideas into all aspects of a public relations strategy is one of the agency&#8217;s strengths. ALICE creates stories that resonate, produces original topos in the right formats, transmits them through the right channels and brings them to life through credible and spontaneous spokespersons.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. 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